Having successfully launched your website into the digital space what’s next? Drive traffic to your site and convert your prospects to buyers. This content will provide you the insights you need to drive traffic to your site, we’ll cover how to improve conversion rate in the subsequent blog. We have lots of tips and tricks for you at no cost. Lest we forget why we’re here, how to drive traffic to your website, here we go!
- Place digital Ads on popular networks
Search, social media, and display advertising are all excellent ways of attracting visitors, building your brand, and getting your site in front of people. Create a marketing campaign goal, set your keywords, budget your ad spend, target your audience, and track ad performance.
Choose the channel that would help you achieve the goal you’ve set. Be specific when targeting your audience, use images, assets, and written copy that resonates strongly with a buyer persona. Don’t be scared of refreshing your ads over time. The landing page associated with your ad should reflect the offer in your ad. be willing to test and experiment to see exactly what strategies work for your brand.
Target long-tail keywords. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out on a lot of traffic.
- Promote your content on Social media
The rich content you’ve created on your website blog can only get to your target reader if it’s shared or posted. Social media help people to be informed, entertained, and connected. To help you develop your social media content think about your overall content strategy which should be based on specific media goals you’ve set.
Optimise your content for each specific channel (think in terms of campaigns). Ensure you share relevant content that can add value to your audience not just your brand. Few questions you can ask yourself to help you effectively promote your content:
- What content do I have available to promote?
- When should I promote this content?
- How often should I share this content?
- Which buyer persona can benefit from this content?
- How and where does this persona consume content?
- Which channel is best for this type of content to reach this persona?
- Which channel is this persona most active on?
Blogging on relevant topics would help you build relevance, help you rank more on search queries, help you build authority on topics you want to rank for, help you rank higher in search engines.
When you create a blog post that would address your target customer’s pain point, you build trust in your brand and authority online. Your blog post can appear on the first page of Google search results and in turn drive massive traffic to your site.
- Pay Attention to On-Page SEO
Search Engine Optimization helps you expand your content and build links back to your website. To improve your search ranking, build relevance in the topic you want to rank for, optimize your blog post for a featured snippet, and also optimize your old blog posts.
- Consider Guest Blogging
Guest blogging is writing and publishing an article on someone else’s website or blog. Guest blogging expands your audience, increases referral traffic to your website, helps optimize your website for search engines, builds inbound links back to your website.
An inbound link will help increase domain authority. A page with multiple, quality inbound links will rank higher on search engines than one with no links.
These are few things to consider when you decide to guest blog;
- Write for websites that have higher domain authority.
- Syndicate your educational content.
- Think critically about your link building efforts.
- Don’t Neglect Email Marketing
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic.
Ensure the persons you’re mailing are expecting your mail and stay consistent with your mailing frequency. Email marketing can be supported by word of mouth marketing. A friendly email reminder about a new service or product can help you boost traffic, too.
- Ensure Your Site is Responsive
More than 90% of internet surfers use their mobile devices to access the internet. Building a mobile-friendly website is key for a good user experience. Another web feature to look out for is the loading speed of your web pages. Your web maintenance expert can assist you with issues regarding the responsiveness of your website.
- Update your website regularly
The common mistake most businesses do is to leave their website dormant after launching it into the web space. Remove outdated information from your site and fix bug issues or malware issues promptly. Ensure the landing page for your links is in sequence with what the visitor expects.
- Host Webinars and live events
People love to learn, and webinars are an excellent way to share your knowledge with your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media.
There they are, the tips to help you drive traffic to your website. Let us know in your comments other ways you’ve driven traffic to your website.