Have you been in business for years and not sure if you need a website now? Are you uncertain about going for the digital market? Definitely, you have been told you need a website, but the idea of tech seems to scare you and you just need more information to get you started. Well, you’ve come to the right place. We’ve put down some benefits of having a website. Let’s get started.
- Increase your reach
Lots of consumers are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant, or business before making a purchase decision. If you don’t have a website, potential customers will go to your competitors who do, especially if you are a home-based business without a physical office.
A website acts as your “always-on” business advocate during and outside of office hours.
Websites help you convert more of your existing referrals because most people still do their own research and stack you against your competitors.
When you find a capable and trusted web development agency, they should be able to help and teach you how to increase reach with your website, which is what we do at Softeky.
Your website makes it so much easier to attract clients from a global market.
- Gain Instant Credibility
The 21st-century consumer is a skeptic. According to verisign 56% of people stated that they won’t trust a business without a website. You can instantly boost your credibility as a legitimate business by having a website.
Showcasing your expertise and product is made easy with your portfolio on a well-designed website and it places your business in a better position in the field you operate. A strategic and effective website built to meet your customer’s needs would result in an awesome user experience and definitely a return on investment for your business.
- Complement Your Marketing Efforts
Your website is a brand activation venue, an event platform, a conference hall, a brand ambassador, name them. Owing to the fact that offline marketing is non-negligible, and the reach is limited, your website complements what you do offline, and also targets the prospects you might have missed.
You don’t need to be tech-savvy to get a website. Many web development companies have very simple signup processes which make the process quick and painless for you, plus we train our clients on how to maintain their websites and update their content.
- Save Time and Money
Whether you’re sending emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries.
Having a website reduces expenses in comparison with the cost of traditional means of advertising, such as newspaper ads, radio commercials, promotional materials and even networking events that often include the cost of entertainment and event planning. When you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business in the long term.
- Position and Control your Brand.
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide.
Your website would allow you to target your ideal customer and run an effective marketing campaign.
Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users, who read online reviews, believe them. You can combat that negativity by posting positive testimonials on your website.
- Keep Customers Updated
In its most basic form, think of a website as being an online brochure or catalogue that can be updated at any time. It is much easier and quicker to update information about your products and services on your website than it is on a print brochure or catalogue.
A website is an effective way of introducing your customers to new services, letting them know about new products, and announcing upcoming events and special promotions. You can also provide added value by posting tips, resources and other information through a blog on your website.
Unlike print ads, newspaper articles and flyers, which quickly become outdated, your website can provide current information and news. And if you discover a mistake after you publish a page or post, it is a quick fix.
A website can aid customer engagement via the uploads of content from YouTube videos, Podcasts, Webinars, eBooks and other online media to showcase skills, expertise and products. Not to mention social media integration which enables you to share information on your website across social media platforms and reach an even wider audience.
- Become Easy to Access
Unlike your offline office, which is only open a few hours a day, a website is open 24 hours a day, 365 days a year. You can provide both returning and prospective customers the convenience of reviewing your products and services when your store or office is closed.
Your website makes it easier for visitors to contact you, sign up for your courses, schedule appointments, and even purchase from you directly when you’re away from your desk or after the close of business. With the increased competition for your target market, being easily accessible when your customer is on the purchase journey is an effective marketing strategy.
We hope you got clarity on why you need your website, contact a web developer to get started.