Your website’s copy is one of the most important parts of your digital marketing strategy. It’s your chance to communicate the benefits of your product or service to your target audience and convince them to take action. But how do you write a landing page copy that converts visitors into customers? Read on! Know Your […]
Are there free digital marketing tools? Yes, and they are life-savers for a startup with little budget. As a small business owner the idea of taking your business online can be scary. With the little budget you have to grow your business, anything that’s cost effective works just fine. If you already know what digital […]
The need for digital marketing has grown over the years as people spend most of their time online. Businesses have increased their budget for online marketing making it a highly competitive platform to promote products and services. The best way to position your brand as the best option amongst your competitors is to come up […]
Digital marketing is getting a lot of buzz lately in Nigeria and across the globe. In the past, businesses could only market their products and services via TV ads, print ads, and billboards. Those ads are expensive to run and hard to track. Making it difficult for SMEs to create brand awareness and convince prospects […]
A business can only thrive in a ferocious market when they’ve got the right strategy to keep attracting new customers and retaining them as well. Even if you’ve built up a loyal core customer base, attracting new customers can be a bit challenging. By understanding what digital marketing is you can apply some tactics to […]