Converting your website visitors into customers is a cornerstone of online success, and if it doesn’t happen it can be frustrating. If you find yourself in a constant struggle with low website conversions, you’re not alone. Many factors can contribute to this issue, from poor user experience and unclear value propositions to ineffective calls-to-action and […]
Your website’s copy is one of the most important parts of your digital marketing strategy. It’s your chance to communicate the benefits of your product or service to your target audience and convince them to take action. But how do you write a landing page copy that converts visitors into customers? Read on! Know Your […]
The Lean Startup methodology is an approach that combines the ideas of agile development and lean manufacturing to help startups build successful businesses. This approach, which was developed by Eric Ries, places high value on the need to experiment with ideas faster, iterate on development, and gain customer feedback. With the examples he shared in […]
Are you interested in making a career switch to marketing and want to focus on the most in-demand marketing skills in 2023? You’re in the right place. In this article, I’ll let you in on the current skills you can pick up this year and some courses to enroll in to help you become a […]
Are there free digital marketing tools? Yes, and they are life-savers for a startup with little budget. As a small business owner the idea of taking your business online can be scary. With the little budget you have to grow your business, anything that’s cost effective works just fine. If you already know what digital […]
The need for digital marketing has grown over the years as people spend most of their time online. Businesses have increased their budget for online marketing making it a highly competitive platform to promote products and services. The best way to position your brand as the best option amongst your competitors is to come up […]
Digital marketing is getting a lot of buzz lately in Nigeria and across the globe. In the past, businesses could only market their products and services via TV ads, print ads, and billboards. Those ads are expensive to run and hard to track. Making it difficult for SMEs to create brand awareness and convince prospects […]
The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…
A business can only thrive in a ferocious market when they’ve got the right strategy to keep attracting new customers and retaining them as well. Even if you’ve built up a loyal core customer base, attracting new customers can be a bit challenging. By understanding what digital marketing is you can apply some tactics to […]